Facebook Sharing is Up, User Activity is down

Fast Company posted an article on some revealing statistics about facebook users. While the total number of links, videos, and content are going up, the number of users actually sharing that content is going down. This should come as no surprise, since many online communities go through these kinds of usage curves (see The 90-9-1 Rule).

So once again, a social network has been taken over by a core contingent of oversharers. And farmville. Don’t forget farmville. If this is a stage that all web 2.0 sites go through, why do we bother with them in the first place? With the price of hosting going down every year, what’s to stop people who want to share links with their numerous friends from taking market share from these social media giants with sites of their own?