Part of a Complete Breakfast.

Submitted for your approval: 54 vintage breakfast cereals.

I remember eating so many bowls of these things, or at least watching so many of their commercials. Sugar breakfast cereals were kind of a tradition in my family growing up. Not an every day occurrence, of course. A sugar cereal was always a special treat. Every time we’d head down to the cabin at Birch Bay we’d head over to the grocery store in Blaine. My brother, my sister and I each got to pick one sugar cereal we’d be able to eat for the rest of the vacation. Even now that I’m grown up I’ll still pick up a box of Captain Crunch while I’m staying at the cabin.

Still, the line-up of cereals has gotten so sparse now. General Mills is pretty much the only maker of branded cereals these days since Ralston sold their brands to them in 1994. A lot of the sweeter cereals were discontinued. The rest of the cereal aisle is taken up by generic look-a-likes with razor thin profit margins like “Fruit rings” or “Fortune Marshmallows”. Blech.

Why does breakfast have to be this way?

What if we took some of those generic look-a-likes and branded them like the cereals of yore? I’m not talking about a large scale operation. These would be limited run cereals, with box art and characters that people will drive for miles and pay a premium for them. Who wouldn’t want to take a bite of a Penny Arcade cereal or Carl Sagan’s “Astronomo’s”? You might be able to find people who would pay for the privilege of eating their own custom cereal from a box of their own design.

The time has come for a cafepress of food. The cost of food processing must be so cheap these days. Custom shapes would be nice, but I’m not thinking of something complicated like a 3D food printer (as awesome as that would be). That one star shape was used by WWF, GI joe, and the Swedish Chef. You could just give people a range of shapes to start off with. Customization is the very soul of the internet age. Why should breakfast be any exception?