Seth Godin: How to Produce Like a Linchpin

Miles Forrest tweeted this Mixergy interview between Seth Godin and Andrew Warner a little while ago. It talks about the “Lizard Brain”, the biological impulse towards safety and security that hampers our creativity. Godin’s secret to success is to test out lots and lots of ideas, bad ones, even. You might say he just throws crap against the wall and sees what sticks. The trick is to keep throwing the crap. Better yet, get a shovel.

The internet allows this process to happen at a vastly accelerated pace. You have your ideas out there and find out if they work in a matter of hours. The problem remains, what’s the difference between a failed idea and a successful one?

Take this blog for example. One could call it a failure just because it doesn’t bring down the traffic or revenue of John Chow or ProBlogger. However, I enjoy writing it. It’s a great space for self-talk. If anyone comments, hell, I’m over the moon. It doesn’t take much time, and I can write off the hosting.

In the end it doesn’t matter whether you pass one metric or another in your ideas. What matters is the action, even it’s small as getting someone else to say “Yeah, someone should do that.” Most important of all, it should make you happy in some way. Even if at the end of the day, all you have is some crap sticking to the wall.